Phae Moore

Founder & Board Member

Phae Moore is the founder and Executive Director of The National Center for the Prevention of Home Improvement Fraud (NCPHIF), a 501(c)(3) nonprofit organization created to help homeowners avoid becoming victims of contractor fraud and scams. NCPHIF was founded by Phae in 2009, after witnessing firsthand the financial and emotional effects that contractor fraud had on her own grandmother. “I absolutely remember the pain in her face,” Phae says. “That will be with me always.”

Realizing that, like her grandmother, many homeowners are not equipped with the information and resources they need to be proactive in avoiding contractor fraud, Phae has made it her passion and commitment to make sure others do not experience the same loss.

After attending college, Phae felt the entrepreneurial bug and left school to pursue many of her business ideas. After failing repeatedly Phae learned many valuable life lessons and business skills. Finally, her hard work paid off and she started a successful third party reimbursement company.

She is now a home repair fraud prevention expert, Community Member of the City of Atlanta Code Enforcement Committee, a Georgia real estate agent, HUD certified housing counselor, a graduate of the Construction Business Management Institute, Contributor to Black Enterprise Magazine, and a regular speaker at national events. She is also the author of “Don’t Even Think About Ripping Me Off!” – a step-by-step instructional guidebook on how to protect yourself from home repair fraud and scams. She has been commended by many elected officials, high-level corporate executives and community leaders. However, the opinion that matters the most to her is the one of her beloved grandmother.

Phae continues to bring awareness to this multi-billion dollar problem. “If I don’t work hard every day to reach and teach every community how to protect themselves, if I don’t knock on every door for the support NCPHIF needs to help protect those who are most vulnerable to contractor scams in this country, then I am doing them all a disservice,” she said.